After nearly 30 years in affiliate marketing, I’ve seen the same pattern repeat itself.

A brand launches an affiliate program, expecting growth. But without proper guidance, they struggle to recruit the right affiliates, structure commissions effectively, and optimize performance.

So, they turn to an agency. The sales pitch is smooth, the promises sound great, and projections of revenue growth are thrown in for good measure. But once the contract is signed, the reality is often very different.

Many agencies spread their resources thin—when a bigger client comes along, existing brands get fewer hours, slower responses, and shifting priorities. Often, brands are handed off to junior account managers who follow internal scripts, rather than delivering true strategic expertise.

The problem is, affiliate marketing doesn’t work in isolation. No agency can accurately forecast revenue unless they fully understand the brand’s other traffic sources—SEO, social, paid ads, and more. If those areas aren’t strong, affiliate growth will take much longer than expected, no matter what projections they sell you.

Why Networks Should Be Doing More

Affiliate networks are built to earn a commission from your success—so why don’t they provide more hands-on support?

Most networks onboard brands, help set up tracking, and then step back, leaving brands to figure out the rest. Without strategic guidance, many brands waste time, money, and effort trying to navigate the affiliate world alone.

When agencies fail to deliver and networks offer little beyond tracking, brands are left in a constant cycle of trial and error.

The Moment I Knew Something Had to Change

Years ago, I worked with what was supposed to be a top agency. They had the reputation, the pitch, and the confidence—but the results told a different story.

Despite their promises, I experienced:

• A 38% revenue drop in my busiest month
• A mismanaged program with no clear strategy
• Excuses instead of results

And this wasn’t an isolated case. Even an agency I later partnered in struggled to retain clients long-term because the traditional approach simply wasn’t working. This is not an isolated case, all agencies have a high turn over of clients, it is not about poor performance, it is the costs against return, for a brand. They use an agency for their expertise and once they have done all they can, the brand is then able to understand the potential better and, reduce the costs by letting the agency go. So, agencies are constantly landing clients… 

That’s when I knew there had to be a better way.  The problem was how to give that level of expertise, without the costs?

Building AMG Network – A Smarter Solution

I built AMG Network to fix these problems.

Instead of leaving brands to figure things out alone, we provide the support that networks should have been offering all along.

• We don’t just give access to affiliates—we provide curated lists of partners that actually align with your brand.
• We can even track your entire marketing mix—Google, Meta, SEO, all in one place—so you understand how all traffic sources contribute to affiliate growth.
• We offer monthly strategy reviews and roadmaps to keep your program moving in the right direction.
• We help brands onboard and manage affiliates the right way—ensuring long-term success.

Oh, and one more thing—we also have exclusive access to 41,000+ media sellers, offering alternatives to Google and Meta’s rising ad costs.

A New Approach to Affiliate Growth

Affiliate marketing isn’t just about signing up affiliates and hoping for the best—it’s about strategy, data, and execution.

At AMG Network, we’re making sure brands get the guidance they need, from people who’ve actually built and scaled programs—not just sales teams making promises.

If you’re ready to take a smarter, results-driven approach to affiliate marketing, let’s talk.