Affiliate and creator growth agency

Stop paying discount sites for customers you already had.

AMG builds, repairs and scales affiliate and creator programmes for multi-million dollar ecommerce brands across the US, UK and Europe. Senior-led, network-agnostic and accountable to one number: incremental revenue.

Request a review Free programme audit
Established brands only. New mandates are taken on by application.
8 agenciesmissed every one of these
Programme health checkScanning programme…
Live audit
0 findings0 critical
  • Critical
    Overpaying discount and coupon sitesFull commission on shoppers already at checkout
  • Critical
    68% of revenue from voucher and cashback partnersThe programme only works when you discount
  • High
    No review or comparison sites working for youInvisible where buyers compare and decide
  • High
    No content publishers or creators recruitedNobody introducing your brand to new customers
  • Medium
    Hundreds of partners signed up, a handful sellingMost of the programme sitting dormant
Revenue leaking every month$0
Recovered by AMG
in 40 days
$1.25B

Current combined annual revenue of the brands under our management

351,287

Affiliates in the partner network we recruit from

2,003,342

Influencers and creators we can reach for your brand

28

Years building, repairing and scaling affiliate programmes for ecommerce brands

32+

Affiliate networks and platforms we are certified and active on

1 in 3

Partners actively selling on the programmes we manage

One mandate, briefly

They had hired 8 agencies in five years.
We were the 9th.

An established US brand came to us exhausted by the category. Every agency before us had started by recruiting more affiliates. We started with an audit of the programme they already had.

The partners were there. The structure around them was not. We fixed the structure first.

The audit fixes alone added more than $51,000 to monthly revenue. That was before we took the reins and started growing the programme.

You cannot grow a programme when the fundamentals are broken or were never set up. Once everything was fixed, growth was easy. Eight agencies had missed the obvious.

+$51kadded to monthly revenue
+$1,700additional revenue per day
40days to get there
0new affiliates required

Client identity and data protected under confidentiality.

Results

Measured in revenue. Not activity.

Recent mandates, anonymised. Open any one to see the situation, what we did and what the brand walked away with.

Clients anonymised for confidentiality. Figures from tracked network reporting across each managed period.
Thank you for your interest

We are not the right fit just yet.

We only take on brands turning over $1M or more a year online. It is how we keep senior people on every account and give each client the attention their programme needs.

We would rather tell you now than take your time or your budget. When you pass $1M, we would love to hear from you.

In the meantime, these are free and yours to use:

Get the free Leak Report Take the Leak Score
Leak Score

How leaky is your programme? Find out in two minutes.

Ten questions built from the checks we run on every programme we take over. Answer honestly and you get your score, and the areas costing you most, straight away.

  • 10questions, yes, no or not sure
  • 0emails or forms to see your score
  • 100points for a programme with no leaks
Question 1 of 10Partner mix

0/ 100

    Book my full audit
    Free programme audit

    Not ready to talk yet?
    Let us look first.

    Send us your programme and our audit technology, checked by a senior specialist, will show you where it is leaking revenue. Findings within 48 hours. No call, no obligation.

    • Tracking and attribution gaps
    • Commission and tier conflicts
    • Voucher and cashback exposure
    • Dormant partners
    • Duplicate commission payments
    • Brand and compliance risks

    Get my free audit

    We will ask for read-only access to your programme. Nothing changes without your say-so.

    Your audit is booked in.

    We will be in touch within one working day to arrange read-only access, and send your findings within 48 hours of that.

    Our audit technology

    Built by our founder. Run on every programme.

    Phil turned 28 years of repairing affiliate programmes into software. Every programme we manage is audited by it on day one, then re-checked every week, so problems show up on our screen before they show up in your revenue.

    • A full forensic audit on day one: tracking, commission, partner mix, attribution, compliance and terms
    • Automatic weekly re-audit, with alerts the moment a partner, product or market starts to slide
    • One health score across performance, operations, risk and partner network, compared week, month, quarter and year
    • A 30, 60 and 90 day plan your team can see, updated as the work gets done
    5,672checks in every first audit
    600+programmes audited
    Weeklyautomatic re-audit of every client
    Nominated: Best Affiliate Technology 2026
    The AMG method

    Fix the foundations. Then scale.

    Most mature programmes are not broken. They are leaking. Every figure below comes from a programme we were brought in to fix, and none of them showed up on the network dashboard.

    01
    68%

    Voucher dependency

    Share of one UK and US fashion brand's affiliate revenue coming from voucher and cashback sites, mostly paying commission on shoppers already at checkout.

    Fashion and apparel · Awin
    02
    25%

    Silent decline

    Month on month fall in a $2M fine jewellery programme before our audit. The audit returned 549 findings, 38 of them critical.

    Fine jewellery · Awin
    03
    11%

    Duplicate commission

    Commission recovered on a travel programme where more than one partner was being paid for the same booking.

    Travel and accommodation · CJ
    04
    4%

    Missing the decision stage

    Share of a premium wellness brand's revenue from review and comparison publishers, where its buyers actually decide. We took it to 32%.

    Wellness and recovery · Impact

    How we fix it

    01

    Audit

    A forensic review of tracking, commission structure, partner mix, attribution, compliance and terms, run on our own audit technology and checked by senior specialists.

    One audit: 549 findings, 38 critical
    02

    Rebuild

    Commission architecture by category and partner type, product-level deep links, landing page routing and clear partner rules, so every sale is paid for once and paid for fairly.

    Deep links lifted conversion 45 to 46%
    03

    Recruit

    Researched, personal approaches to the editorial, review, comparison and creator partners your customers already trust. Never mass-mailed, never a numbers game.

    Active partner rates of 30 to 36%
    04

    Scale

    Weekly reporting, a live view of the programme, quarterly strategy and constant optimisation. Growth compounds because the partners keep earning.

    Trailing quarter up 78% on one programme

    Everything included, one senior team

    Every tool we use is included in the fee. Your only other costs are network fees and commission paid after the sale.

    • Programme architectureNetwork choice, commission tiers, cookie and validation policy
    • Audit and repairTracking, duplicate payments, tier conflicts, dormant partners
    • Premium partner recruitmentEditorial, review, comparison, loyalty and content partners
    • Creators and influencersPaid, commission and gifting, tracked as revenue. Dedicated add-on
    • Compliance and brand protectionApproved claims, brand-bidding controls, placement monitoring
    • International expansionUS, UK and Europe with market-specific partners
    Where are you now?

    Tell us what you need. We've done it.

    We work with a small number of established brands at a time. Pick the one that sounds like you and we will tailor your programme review to it.

    Is AMG the right fit?

    We are the right partner if

    • You are an established ecommerce brand turning over millions a year online
    • Your programme has stalled, drifted to vouchers and cashback, or was never built properly
    • You want partners who create new customers, not ones who intercept existing ones
    • You expect board-level reporting and senior people on your account

    We are not the right partner if

    • You turn over less than $1M a year online, or are still validating product market fit
    • You need a paid search agency on a monthly fee. We do not run CPC campaigns, though our PPC affiliates can on a cost-per-sale basis
    • You want hundreds of sign-ups for a slide, rather than revenue you can bank
    • You are looking for the cheapest option available
    Client outcomes

    Brands do not stay for the reports.
    They stay for revenue.

    Our clients' names stay confidential. Their results do not.

    New market launch
    No US programme. Six months later, $100k+ a month.

    A full Awin US build for an eight-figure lingerie house: $416,507 in partner sales and 426 active partners.

    Premium lingerie brandClient anonymised for confidentiality
    Audit and repair
    A $2M programme falling 25% a month.

    549 audit findings, 38 critical, repaired in order of revenue impact. The trailing quarter grew 23%.

    US fine jewellery brandClient anonymised for confidentiality
    Partner mix rebuild
    68% of revenue came from voucher sites.

    We rebuilt the partner mix around content and creators. Monthly partner revenue grew from $214k to $324k.

    UK and US fashion brandClient anonymised for confidentiality

    Certified and active on 32+ affiliate networks and platforms

    AwinImpactCJRakuten AdvertisingPartnerizePartnerStackRefersionEverflowShareASaleAvantLinkWebgainsTradeDoublerFlexOffersPepperjamTradeTrackerDaisyconShopify CollabsUpPromoteTapfiliateRewardfulFirstPromoterAdmitadAffilaeKwankoEffinityClickBankDigistore24GoAffProLeadDynoTUNEPost Affiliate ProCommission FactoryAwinImpactCJRakuten AdvertisingPartnerizePartnerStackRefersionEverflowShareASaleAvantLinkWebgainsTradeDoublerFlexOffersPepperjamTradeTrackerDaisyconShopify CollabsUpPromoteTapfiliateRewardfulFirstPromoterAdmitadAffilaeKwankoEffinityClickBankDigistore24GoAffProLeadDynoTUNEPost Affiliate ProCommission Factory
    Free report

    The 2027 Affiliate Programme Leak Report.

    The most common ways established programmes lose money, drawn from the programmes we have audited and repaired. Voucher dependency, missing content partners, tracking gaps, dormant partners, and what to fix first.

    Leadership

    Senior people on every account.

    You work with the people who do the work. No layers of juniors between you and the decisions.

    Phil Norris
    Founder and CEO

    Phil Norris

    Connect on LinkedIn →

    Phil has spent almost three decades building, repairing and scaling affiliate programmes for brands across the US, UK and Europe. He has sat on the brand side running his own ecommerce businesses, so he knows what a programme has to deliver to the P&L. Phil sets the strategy on every mandate.

    28 yrsaffiliate marketing
    15 yrsinfluencer marketing
    25 yrsconversion optimisation
    12 yrsmedia buying
    • Developed one of the most advanced affiliate audit and programme management platforms in the industry, the technology behind every AMG audit
    • Part of the team that built one of the most advanced systems for finding affiliates and influencers outside the networks
    • Certified across the major affiliate networks
    • Founder of one of the largest communities of media buyers and sellers, 50,000+ members
    • Built and ran ecommerce brands of his own, so he thinks like the client
    • Personally sets the strategy and reviews progress on every mandate
    Nick Squires
    Head of Partnerships

    Nick Squires

    Nick has spent 18 years in performance partnerships, running programmes for major brands across the leading affiliate networks. He leads partner strategy and day-to-day delivery, and makes sure every optimisation decision is backed by data.

    18 yrsperformance partnerships
    30+networks and platforms
    Everynew brand onboarded by Nick
    • Senior programme management across every major network and platform
    • Leads onboarding for every new brand
    • Owns partner recruitment, activation and commission strategy
    • Runs AMG's training programme, teaching brands how to run and grow affiliate programmes in-house
    • Long-standing relationships with publishers, content partners and network teams
    • Leads the weekly performance reviews that drive every optimisation decision
    Video placeholder: add the URL in CONFIG.video
    90 seconds with Phil

    How we decide what to fix first

    Phil walks through how we audit a programme, what we look for in the first week, and why we never start by recruiting more affiliates.

    Behind them sits a specialist team across the US, UK, France, Germany and South Africa covering account management, partner outreach, creator management, client services and our in-house audit technology.

    How we engage

    Terms built on confidence.
    No lock-ins.

    01

    No long-term contracts

    We earn every month. If the programme is not delivering, you are free to leave.

    02

    Aligned commercial model

    Choose a lower management fee with a performance share on revenue we grow, or a flat fee with no share.

    03

    No hidden costs

    Every tool we use is included. Beyond our fee you pay only network fees and commission after the sale.

    04

    Full transparency

    Weekly reporting and a live view of your programme: who is selling, what is pending, and what we are doing next.

    05

    Senior oversight

    A dedicated account manager, with strategy and partnership leadership involved throughout.

    06

    Board-ready reporting

    Monthly reviews written for your leadership team: revenue, partner mix, incrementality and the plan for the next quarter.

    We take on a limited number of new brands each quarter, so every client gets senior attention.

    Apply for a review
    Do you launch new programmes, or only manage existing ones?

    Both, for established brands. We took an eight-figure lingerie house from no US programme to more than $100k a month in partner revenue in around six months. What we do not do is launch start-ups or pre-revenue brands.

    Do you manage paid search or Google Ads?

    We do not run paid search ourselves. We focus entirely on affiliate and creator partnerships, which is why we are good at them. What we can do is connect you with specialist PPC affiliates who run paid search for your brand on a cost-per-sale basis, so you only pay when a sale comes in. If you would rather keep a traditional paid search agency, we are happy to introduce a trusted specialist.

    How quickly will we see results?

    Repairs to an existing programme usually show within weeks, because the partners are already there. New programmes typically build over four to six months. We agree realistic targets up front and report against them weekly.

    What does it cost?

    Every engagement is priced to the size and scope of your programme, and every tool we use is included. You can choose a lower monthly fee with a performance share on the revenue we grow, or a flat fee with no share. Your only other costs are network fees and commission paid after the sale. Every proposal is tailored, so request a review and we will send you an exact figure.

    Programme review

    Start with a private review of your programme.

    Tell us about your brand. If there is a fit, a senior member of the team reviews your programme and walks you through what we would change, before you commit to anything.

    1. 1Share a few details about your brand and programme
    2. 2We review your programme and the opportunity in your category
    3. 3A strategy call with our leadership to walk through the findings
    4. 4A tailored proposal, and onboarding the week you sign
    Your details are used only to review your enquiry. We never share them.

    Thank you.

    Your request is with our leadership team. To move faster, choose a time for your strategy call now.

    Book your strategy call
    Free auditRequest a review