Fashion and apparel
Moving an established fashion brand off voucher dependency
MarketUK and US
NetworkAwin
PeriodNov 2025 to Jun 2026
$1.92Mpartner sales in the managed period
+51%monthly revenue, $214k to $324k
587active partners
36%active partner rate
The situation
An established UK and US fashion brand was drawing 68% of its affiliate revenue from voucher and cashback partners. Much of that commission was being paid on customers who were already at checkout, and the programme had little reach into the content where new customers discover the brand.
What we did
- Rebalanced the partner mix towards content publishers and creators on Awin
- Recruited and activated new content and creator partners in both markets
- Managed the programme across the UK and US from one strategy
The outcome
Monthly partner revenue grew from $214k to $324k, with $1.92M in partner sales across the period and 587 active partners.