A compliant partner channel for a brand restricted on paid social
The situation
A US diet and weight management brand had its ad accounts repeatedly restricted and needed a channel it could scale without the same risk.
What we did
- Wrote a compliance framework before recruiting a single partner: pre-approved claims and a do and don't sheet
- Recruited content, review and creator partners
- Routed traffic to a plan-matching quiz instead of a sales page
The outcome
Monthly revenue grew from $8.4k to $88.7k, with $315.4k in sales, creators delivering 34% of revenue and no takedowns or claim disputes in seven months.