Case studies: measured in revenue.

Moving an established fashion brand off voucher dependency

The situation

An established UK and US fashion brand was drawing 68% of its affiliate revenue from voucher and cashback partners. Much of that commission was being paid on customers who were already at checkout, and the programme had little reach into the content where new customers discover the brand.

What we did

• Rebalanced the partner mix towards content publishers and creators on Awin
• Recruited and activated new content and creator partners in both markets
• Managed the programme across the UK and US from one strategy

The outcome

Monthly partner revenue grew from $214k to $324k, with $1.92M in partner sales across the period and 587 active partners.

Stopping the decline of a $2M fine jewellery programme

The situation

A US fine jewellery brand's $2M Awin programme was falling 25% month on month. Nothing on the network dashboard explained why.

What we did

• Ran a full programme audit: 549 findings, 38 of them critical
• Repaired the issues in order of revenue impact
• Rebuilt partner activity across the programme

The outcome

The decline was reversed. The trailing quarter grew 23%, the programme delivered $1.3M in partner sales and was running at $193k a month when we handed it back, with 214 active partners.

Launching a US programme for an eight‑figure lingerie house

The situation

An established premium lingerie brand with an eight-figure business needed a US affiliate programme built from nothing.

What we did

• Full programme build and management on Awin US
• Partner recruitment matched to a premium positioning
• Activation and ongoing optimisation through launch and scale

The outcome

The programme went from zero to more than $100k a month in about six months, with $416,507 in partner sales and 426 active partners.

Winning the review and comparison layer for a considered purchase

The situation

A premium wellness and recovery device brand sells a researched, considered purchase. Only 4% of its partner revenue came from the review and comparison publishers its buyers consult before deciding.

What we did

• Repaired tracking and added product-level deep links
• Seeded review units to comparison publishers
• Set commission by product category
• Recruited creators and gift-guide publishers, 174 creators activated

The outcome

Review and comparison grew to 32% of revenue. The trailing quarter rose 78%, June off-peak revenue of $129k beat December peak at $74k, and the programme delivered $686k in sales with zero paid placement fees.

A compliant partner channel for a brand restricted on paid social

The situation

A US diet and weight management brand had its ad accounts repeatedly restricted and needed a channel it could scale without the same risk.

What we did

• Wrote a compliance framework before recruiting a single partner: pre-approved claims and a do and don't sheet
• Recruited content, review and creator partners
• Routed traffic to a plan-matching quiz instead of a sales page

The outcome

Monthly revenue grew from $8.4k to $88.7k, with $315.4k in sales, creators delivering 34% of revenue and no takedowns or claim disputes in seven months.

Building a supplement brand's affiliate channel from zero

The situation

A US supplement brand needed an affiliate programme built from scratch, then run until it could be handed back in-house.

What we did

• Full build and management on Awin
• Recruitment and activation of content publishers and niche creators
• Deep linking to the right products and pages

The outcome

Monthly revenue grew from $6.2k to $84.1k, with $281.7k in sales and creators contributing a third of revenue at zero fixed fees.

Getting paid‑for bookings right on a high‑consideration travel programme

The situation

A US travel and accommodation brand sells long-consideration bookings, with commission only validated once the stay has taken place. Several partners were being paid for the same booking.

What we did

• Booking-level tracking and validation after the service is delivered
• Recovered duplicate commission
• Grew and activated the partner base on CJ

The outcome

$2.56M in booking value across 3,048 bookings, a 33% active partner rate and 11% of duplicate commission recovered.

Paying partners for customers who stay

The situation

A US pet subscription brand was paying partners on the first order, regardless of whether the customer stayed.

What we did

• Restructured commission to reward quality outcomes rather than first action
• Focused recruitment on partners who send long-term subscribers

The outcome

Retention of partner-acquired customers rose from 41% to 68%, with $870k in partner sales.

Turning an unowned referral link into a managed partner programme

The situation

A US B2B AI software company relied on expensive paid acquisition and an unmanaged referral link nobody owned.

What we did

• Built and managed a PartnerStack programme
• Set 25% recurring commission for 12 months to attract serious partners
• Recruited and activated 310 partners

The outcome

$336,000 in new ARR and 140 new customers in eight months, with 96 partners active.

A self‑hosted programme for a brand no network would take

The situation

A US CBD and hemp brand was barred from Meta and Google, refused by two affiliate networks and on its third payment processor in eighteen months. Organic and email were carrying the whole business.

What we did

• Built a self-hosted programme on Everflow, with tracking, attribution and payouts independent of any network
• Removed every publisher objection up front: a claims framework, lab certificates for each product, a state shipping map and escrowed commission
• Recruited 164 content and review publishers and 127 creators demonetised elsewhere, all on commission

The outcome

From first sale to $61.8k a month, with $244k in partner sales, 32% of partners active and eleven consecutive months of commission paid on time.

Turning scattered traction into a multi‑channel growth system

The situation

A fast-growing cloud-based AI marketing platform had early affiliate traction on Impact, but the programme was unmanaged and being run without affiliate experience.

What we did

• Took over and rebuilt the Impact programme: commission structure, creative, segmentation and partner communication
• Recruited AI, automation and SaaS bloggers, newsletters, YouTubers and tutorial creators, on and off the network
• Built a separate outbound engine for small businesses and agencies, and fixed landing pages to match each traffic source

The outcome

Within 180 days the programme grew from 5 to 70 active partners with predictable weekly conversions. The B2B channel overtook affiliate revenue by month four and passed 800 trial sign-ups, and every system was handed to the in-house team.