Winning the review and comparison layer for a considered purchase
The situation
A premium wellness and recovery device brand sells a researched, considered purchase. Only 4% of its partner revenue came from the review and comparison publishers its buyers consult before deciding.
What we did
- Repaired tracking and added product-level deep links
- Seeded review units to comparison publishers
- Set commission by product category
- Recruited creators and gift-guide publishers, 174 creators activated
The outcome
Review and comparison grew to 32% of revenue. The trailing quarter rose 78%, June off-peak revenue of $129k beat December peak at $74k, and the programme delivered $686k in sales with zero paid placement fees.