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Insights: fix the foundations.

Practical thinking on affiliate and creator programmes for established brands, from the team that audits and repairs them.

Why your voucher partners cost more than they earn

Voucher and cashback sites can look like your best affiliates. Often they are collecting commission on customers who were already at checkout.

A quick self-audit any ecommerce team can run in an afternoon to see whether their affiliate programme is leaking revenue.

Recruitment is the obvious answer to a stalled programme. It is usually the wrong first move.